Snippets
Here are some interesting links that didn't merit a full entry.
- Google Optimization Secrets From The Trenches
Not a particularly detailed article on optimising for Google, but this does raise an issue that I hadn't considered before - that Google is spidering RSS feeds to find relevance. - MSN Gains Search Market Share
AdWeek is reporting that MSN is starting to gain market share from Google. Nielsen/NetRatings said MSN took 14.2% of searches in February, Google's share dropping just over 1% to 45.9%. - Micro Persuasion: Why Attention.xml Could Change PR Forever
The potential in marketeers being able to view how much attention people are paying to certain pages and sites would be huge. There are however various outstanding issues that need to be addressed, such as privacy. Follow the link to read more about the a - Six Email Marketing Reminders
Useful reminders for those that don't think that e-mail marketing is dying. - MSN Advertising
MSN enters the fray to take on Google and Overture in the paid search listing markets. Whilst greater competition in this area is welcomed, how will we keep track of all our keywords across all our channels?! - Search's Long Tail
It's all about finding those keywords and phrases that are searched on far less often than the main search terms, but together add up to a large number of leads (and apparently more likely to conver too). - UK internet adspend up 46% - closes in on radio
Digital Bulletin is reporting that internet adspend was up 46% in 2004 in the UK (according to Advertising Association). Of all adspend, this still only comprises 3.2% of the market (radio has 3.3%), with the press remaining as the largest sector (47.8%). - Intelliseek's BlogPulse
Track who's talking about what - not sure how effective this site is, but it gives an idea of how popular subjects are - similar in a way what is trying to be achieved with attention.xml. - Google Advertising Partners
A useful list of Google's advertising partners, showing where your website may appear if advertising through Google AdWords. - Strategies for Hybrid SEO/PPC Search Campaign
Research suggests that only 38% of searchers can distinguish between paid-for and unpaid-for results. This article gives tips on running a joint SEO/PPC campaign. - Looking for Links In All The Wrong Places?
Article at SearchEngineWatch outlining the next targets after the major portals to get you incoming links from: niche search engines. - Budget Forecasting Continued - Tackling Overture
Good information on Pay-Per Click advertising with Overture & Google (see also the preceding article on budgeting in Google Adwords) - ProBlogger: One Blog Many Cateogories or Many Blogs?
Something I've been thinking about over the last few days gets discussed at ProBlogger; the case for having several blogs discussing a certain topic seems reasonably clear cut. - Work Boxers: Making a Living Off of AdSense
Google AdSense advice from people who should know. Worth checking out Part 2 too. - Adsense Notifier
If you're a Firefox user, you can use this handy extension to view your AdSense stats in your status bar. - Search Term Combination Tool
Useful tool for mixing your keywords to create various search terms, with the ability to check out the current results on Google, Yahoo! and MSN. - UrlTrends :: View Any URLs Google PageRank, Alexa Rank, Popular Search Terms and Incoming Links
Another useful tool for checking Google PageRank, backlinks etc. - How to Remove the Mystery Behind Search Engine Marketing
Internet Search Engine News posts a good review of Dan Thies' SitePoint book, The Search Engine Marketing Kit. - SEO Browser
See your website like the search engines see it. - GoLexa Search Tool
Everybody seems to be linking to this tool, think I need to take another good look at it as it provides a lot of information on sites in an ugly way. Content over style though... - New advertising opportunity for sale on eBay
Ad space for sale in an unusual location. Expect Golden Palace to be the highest bidder. - 10 Reasons for small businesses to have a website
Some basic reasons for getting your business online. - Yahoo! Free Business Listings
Review of Yahoo! free business listings at SEO Chat. - Intelliseek's BlogPulse trend tracker
Another useful tracking tool, this time track your terms on over 11 million blogs with some nice looking graphs. - Pay-per-click Tools
Useful list of PPC tools from Stuntdubl Internet Marketing Consulting (<a href="http://searchengineblog.com">via Search Engine Blog</a>) - Top 10 UK shopping comparison sites
Netimperative reports on Hitwise's shopping comparison research. - Google Sitemaps
Submit your pages directly to Google using XML. - AdSense Calculator
Calculate your AdSense success. - The future of search in Europe
BBC article giving stats and predictions for search in Europe. - YubNub - A Social Command Line For The Web
A very clever tool for performing an ever growing selection of searches across the web. - Yahoo! Launches Pay-Per-Call in UK
NetImperative reports on Yahoo!s introduction to the Pay-Per-Call market. - Online Pay-Per-Click Advertising Terms: CPM, CTR, PPC
Some frequently seen terms explained. - Backlink Checker
See all the backlinks to your site. - Snap Search Engine
AJAX-powered search engine with some nice features. - Short Guide To Ad Sizes
Useful weekend reading from The Blog Herald. - SEO Links Extension
Great Firefox extension - hovering any link in Firefox will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair. - Keyword Density Analyzer
Superb tool for analysing the keyword density on your pages. - 51 Online Marketing Tactics
Tips for improving your website's success. - Track AdSense Clicks With Google Analytics
Only works for Internet Explorer visitors, but could come in quite useful. - Blog Advertising Programs A-Z
Excellent list of advertising programs, not just for blogs though. - Track Google AdSense Clicks via Google Analytics - Free AdSense Tracker
Javascript to show which pages create the most AdSense clicks. - Adsense Blacklist
Blacklist low-paying Adsense sites. - Understanding Google Snippets
Ever wondered how Google works out what description it shows on its results pages? - Appertizer
Free Web Analytics from ClickTracks. - AdLogger
Open source script for logging AdSense clicks. Uses PHP and Javascript, and is installed on your own server. - Turbocharge Your SEM/PPC Analysis
Tips for analysing your Pay-Per-Click campaigns.
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