Archive for the 'Web' Category
Comprehensive Chitika Mini-Malls Review
Tuesday, September 27th, 2005
Darren at Problogger has a comprehensive review of Chitika’s Mini-Malls contextual advertising programme. Overall, he seems pretty impressed with it - from what I’ve seen it does look good, although it’s probably more useful for gadget / product blogs than anything else, as these are likely to have the necessary inventory available to display relevant […]
Posted in Web, Advertising | No Comments »
Explanation of Pay-Per-Click
Sunday, September 4th, 2005
Yaro at Entrepreneur’s Journey has a good, simply written piece explaining Pay-Per-Click advertising. The article concentrates on the main players (Google AdWords & Yahoo Search Marketing), and shows screenshot examples of where your ads are likely to appear.
Posted in Web, Advertising | 1 Comment »
Google To Broker Print Ads?
Wednesday, August 31st, 2005
CNet is reporting that Google may be about to start selling print ads to it’s AdWords clients.
Although this might sound a little distant from it’s core online business, it makes a lot of sense. I’ve thought for a while that there is room for a sort of “eBay for advertising”, where you can bid for […]
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The Future Of Search
Wednesday, August 31st, 2005
Over at Time.com there’s an interesting piece predicting where “search” will be in a few years time - much of the technology and concepts they mention are already out there, but it will take a while for them to mature and get mass take-up.
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Yahoo vs Google Contextual Ad Revenue
Monday, August 22nd, 2005
There’s a brief article over at WorkBoxers giving a comparison of the revenues they’ve seen by switching to Yahoo Publisher Network from Google AdSense.
The figures posted are quite astounding, with Yahoo paying far more than Google - however, as the post suggests, this is just a small sample over a short period of time - […]
Posted in Web, Advertising | No Comments »
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