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U.K. Online Adspend Up 66%

Wednesday, March 29th, 2006

If there’s any doubt as to the importance of online advertising in the U.K., then the recent figures published by the Internet Advertising Bureau should dispel those doubts.
Online adspend rose 66% in 2005, to nearly £1.5 billion, and is expected to crash through the £2 billion mark over the next 12 months. Search marketing grew […]

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We’re Still Here

Wednesday, March 29th, 2006

Crikey, nearly 6 weeks since the last post here, and there’s still work to be done on the templates since the upgrade to Wordpress from Textpattern. Despite the inactivity here, there have been plenty of developments in the web marketing world, and plenty worth reading.
So what has caught my eye over the last few months?

Performancing […]

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Building Credibility Online

Thursday, February 2nd, 2006

Stuntdubl has a great post giving 21 tips for improving your online credibility.
There’s no rocket science here, just good, simple tips, and the majority of which should be easy to implement if you’re not already doing them, such as creating custom error pages, having a physical address on your contact page and using correct spelling.
They’re […]

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Search Engines Convert Better Than Other Sources

Tuesday, January 31st, 2006

WebSideStory has released a report which highlights how much better search engines convert compared with other web sources.
During the last three months of 2005, the search engine conversion rate at business-to-consumer e-commerce web sites was 2.30 percent, more than twice the conversion rate of other acquisition sources (0.96 percent), which include banner ads, affiliate marketing […]

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Performancing

Wednesday, November 23rd, 2005

Although it has only been around for 2 weeks, Performancing is beginning to build up a bit of a reputation for good content that aims to help bloggers succeed.
Although it concentrates on blogging, the tips and information the site publishes are often useful for webmasters in general, including topics such as S.E.O., contextual advertising […]

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