Archive for the 'SEO' Category
Paid vs Natural Listings Strategy
Tuesday, May 3rd, 2005
Lee Odden of the Online Marketing Blog makes some interesting points on how most companies spend large amounts of money on Pay Per Click advertising, whilst neglecting the fact that the majority of users trust the organic / natural listings.
PPC advertising can certainly has it’s place: for new sites or those needing a quick boost […]
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Google Goes Local in the UK
Wednesday, April 20th, 2005
Hot on the heals of Google UK Maps, Google has launched its local search service for the UK.
Enter what you’re looking for and a town or postcode and hey presto! You receive a listing of matches plus a map of where the businesses can be found. Of the limited testing I’ve done, searches for businesses […]
Posted in SEO, Advertising | No Comments »
New from SitePoint - The Search engine Marketing Kit
Wednesday, April 6th, 2005
Haven’t yet had time to read the sample chapters, but given SitePoint’s track record with books, this is likely to be another interesting read. Written by Dan Thies, SitePoint’s search engine marketing columnist, the book promises to help you discover keyword strategies you haven’t heard elsewhere and to manage advanced PPC campaigns, amongst other things. […]
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