Archive for the 'SEO' Category
Eye Tracking Data For Google Results
Tuesday, August 16th, 2005
SearchEngineGuide has some more interesting data on an eye tracking survey conducted on Google search results.
There’s some information on the “Google Triangle” and reasons to stay “above-the-fold”:
bq. It starts in the upper left corner in the top sponsored ads and extends down to the top 4 or 5 organic results. It ends at the bottom […]
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Backlink Anchor Text Checker
Monday, July 4th, 2005
There’s a new tool at WebConf.com - the backlink anchor text analyzer (found via SEO Scoop). Type in your domain, and check what text is being used to link to your site. It’s a little slow if you’ve got plenty of backlinks, but it’s a useful tool nevertheless.
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Simple Explanation of New Google Patents
Thursday, June 16th, 2005
There’s been a lot of mentions in the search engine world about a recent Google patent, but up until now I haven’t come across anything that I could make any sense of to know what it would mean for webmasters. Luckily, SEO-Chat have written an article that explains it in simple terms, and I think […]
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Getting Complacent with Search Engine Leads
Friday, May 27th, 2005
Good advice from Aaron Wall of SEO Book, who writes a warning piece about not becoming too over-reliant on your free leads coming from the search engines.
Quoting from a forum thread at Search Engine Watch, Wall warns that companies need to ensure that their business model can stand up to the effects of good ranking […]
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Organic Search Engine Optimisation
Tuesday, May 3rd, 2005
Following up to my earlier post (Paid vs Natural Listings Strategy), there’s a great presentation available at WebSiteOptimization.com, written by the respected Andrew B. King, titled Organic Search Engine Optimization: Best Practices for Maximum Rankings (it’s a 40-page, 1.2MB PDF download, so it may take a while on dial-up).
This presentation gives some very useful statistics, […]
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