Archive for the 'Pay-Per-Click' Category
Pay-Per-Click Management Strategies
Wednesday, July 20th, 2005
There’s a good article on SearchEngineGuide concentrating on strategies for pay-per-click campaigns. The areas covered are identifying the maximum cost-per-click (CPC) that you’re willing to pay, identifying and taking advantage of “bid gaps” where you asses whether it’s worth paying the extra to get higher up the ranking or not, and differences in strategies for […]
Posted in Pay-Per-Click | No Comments »
Give Your PPC Ads “Authority”
Tuesday, April 5th, 2005
Todd Mintz talks about adding some authority to your Pay Per Click ads in order to increase your Click Through Rate.
In summary, if you’ve had some recent PR from a well recognised industry body, why not try using this in your PPC ads? From Todd’s experience this can greatly improve your CTR.
Posted in Pay-Per-Click | No Comments »
Subscribe to our RSS feed