Archive for the 'Pay-Per-Click' Category
Google Ad Scheduling
Friday, June 16th, 2006
Google has just added a new feature to its AdWords management system which allows you to schedule you Pay-Per-Click ads by day, hour etc.
I’ve just taken a look, and it all seems pretty easy to setup - it looks like you can only do it by campaign rather than by ad, but this shouldn’t prove […]
Posted in Google, Pay-Per-Click, Adwords | 1 Comment »
Finally: Some Pay-Per-Call Results
Wednesday, May 24th, 2006
MarketingSherpa has published some long-awaited results for Pay-Per-Call marketing, although the conclusions made aren’t particularly conclusive.
The one advertiser that they feature has seen conversions of 3.3% for pay-per-call, as opposed to 0.6% for pay-per-click advertising, but the service he provides, nurse recruitment, does seem more suited to dealings over the phone.
In my very limited experience, […]
Posted in Pay-Per-Call, Pay-Per-Click, Marketing | No Comments »
Google Maps For Advertising
Tuesday, April 18th, 2006
Google’s brilliant mapping service, Google Maps, has recently added the ability for businesses to add their details to the maps on a Pay-Per Click basis.Local business ads allow you to compete for the 3 sponsored listings places next to the maps, as well as having “a map marker that expands to show additional business details […]
Posted in Advertising, Google, Pay-Per-Click | No Comments »
Tips for Truncated PPC Ads
Saturday, January 21st, 2006
As you may be aware, Yahoo has recently cut the number of characters shown in their Pay-Per-Click (PPC) ads in the U.S. from 190 to 70, and this is likely to be followed over here in the not too distant future (Update: actually, it appears this will happen on Feb 8th, according to an email […]
Posted in Yahoo!, Pay-Per-Click | No Comments »
Pay-Per-Click Ads In Email
Monday, December 12th, 2005
Miva has launched Miva Mail, the “pay per click email marketing solution”, which allows you to embed their PPC ads into HTML emails.
I guess the biggest problem with these types of ads are getting them to display consistently across the multitude of email clients and web-based email systems, and Miva claim that there ads […]
Posted in Email, Pay-Per-Click | No Comments »
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