Archive for the 'Pay-Per-Call' Category
Miva Gives Up On Pay-Per-Call
Monday, March 19th, 2007
It looks like Miva has given up on trying to get Pay-Per-Call advertising off the ground. In an email to advertisers using the system here in the U.K., they say they’ve decided to suspend their pay-per-call product:
As we continue to drive forwards with these new developments we have taken the decision to suspend our […]
Posted in Pay-Per-Call | No Comments »
Finally: Some Pay-Per-Call Results
Wednesday, May 24th, 2006
MarketingSherpa has published some long-awaited results for Pay-Per-Call marketing, although the conclusions made aren’t particularly conclusive.
The one advertiser that they feature has seen conversions of 3.3% for pay-per-call, as opposed to 0.6% for pay-per-click advertising, but the service he provides, nurse recruitment, does seem more suited to dealings over the phone.
In my very limited experience, […]
Posted in Pay-Per-Call, Pay-Per-Click, Marketing | No Comments »
Miva Pay-Per-Call Review
Monday, December 5th, 2005
I’ve spoken a bit about pay-per-call in the past, and I’ve finally had a chance to get some experience in using it, so I thought I’d post up a few initial thoughts after a few weeks of testing.
I’m going to be talking about Miva’s pay-per-call system (powered by Ingenio), which was one of the first […]
Posted in Advertising, Pay-Per-Call | No Comments »
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