Archive for the 'MSN' Category

MSN SERP Eye Tracking Study

Saturday, January 13th, 2007

Via Resource Shelf and then SearchEngineLand, MSN has published an eye tracking study which looks at the effects of changes to the search engine results pages (SERPs):
We describe a study that used eye tracking methodologies to explore the effects of changes in the presentation of search results. We found that adding information to the contextual […]

Posted in Web Statistics, Microsoft, Analytics, Usability, MSN | No Comments »


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