Archive for the 'Microsoft' Category
MSN SERP Eye Tracking Study
Saturday, January 13th, 2007
Via Resource Shelf and then SearchEngineLand, MSN has published an eye tracking study which looks at the effects of changes to the search engine results pages (SERPs):
We describe a study that used eye tracking methodologies to explore the effects of changes in the presentation of search results. We found that adding information to the contextual […]
Posted in Web Statistics, Microsoft, Analytics, Usability, MSN | No Comments »
Microsoft Tests Ad Network & Getting Into Analytics?
Thursday, May 4th, 2006
It looks like Microsoft will shortly be lauching a test of its contextual advertising network, according to Jensense.
At the rate they’re moving, they may well be able to steal a march on Yahoo! by launching the product to U.K. publishers before Yahoo! manage to roll out their Publisher Network to people outside the U.S..
Another thing […]
Posted in Advertising, Yahoo!, Microsoft, Analytics | No Comments »
Subscribe to our RSS feed