Archive for the 'Marketing' Category
Calculating ROI for Corporate Blogging
Wednesday, October 4th, 2006
Charlene Li discusses the measurement of ROI for blogs by medium and large size companies.
Posted in Marketing, Blogging, Tips | No Comments »
UK Online Ad Spend To Reach £2 billion
Wednesday, October 4th, 2006
According to a study by accountants PriceWaterhouseCoopers for the IAB, online ad spend in the UK will reach £2billion by the end of this year.
In doing so, it will reach over 11% of the advertising market and overtake the spend in national newspaper advertising.
Via e-Consultancy.
Posted in Advertising, Marketing | No Comments »
MarketingSherpa Adds RSS Feed
Wednesday, September 6th, 2006
MarketingSherpa, which in my opinion is one of the best sources for marketing ideas, case studies and data, has recently added an RSS feed.
I’ve long wondered why a site that embraces marketing tools relied purely on email alerts to notify subscribers of updates, but thankfully they’ve now jumped aboard the RSS bandwagon.
Posted in Marketing | No Comments »
SEOMoz: 10 Remarkable Ways To Drive Traffic To Your Website
Tuesday, July 25th, 2006
Although this has (justifiably) been blogged to death, I’ve found it impossible not link to SEOMoz’s 10 Remarkable Ways To Drive Traffic To Your Website.
Brilliant advice from a great blog which primarily looks at search engine optimisation, although this post is more to do with driving traffic to your site in other ways.
Posted in Marketing | No Comments »
Finally: Some Pay-Per-Call Results
Wednesday, May 24th, 2006
MarketingSherpa has published some long-awaited results for Pay-Per-Call marketing, although the conclusions made aren’t particularly conclusive.
The one advertiser that they feature has seen conversions of 3.3% for pay-per-call, as opposed to 0.6% for pay-per-click advertising, but the service he provides, nurse recruitment, does seem more suited to dealings over the phone.
In my very limited experience, […]
Posted in Pay-Per-Call, Pay-Per-Click, Marketing | No Comments »
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