Archive for the 'Email' Category
Pay-Per-Click Ads In Email
Monday, December 12th, 2005
Miva has launched Miva Mail, the “pay per click email marketing solution”, which allows you to embed their PPC ads into HTML emails.
I guess the biggest problem with these types of ads are getting them to display consistently across the multitude of email clients and web-based email systems, and Miva claim that there ads […]
Posted in Email, Pay-Per-Click | No Comments »
Broadcast Email Delivery Rates
Friday, April 22nd, 2005
Marketing Sherpa reports on a survey of 6 email broadcast companies delivery rates of their own content (HTML emails created by the broadcast companies themselves). The findings show that even their own content only reaches around 80% of recipients, the rest being dragged into spam boxes. The research tested the emails with 15 large ISPs […]
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