Archive for the 'Analytics' Category

MSN SERP Eye Tracking Study

Saturday, January 13th, 2007

Via Resource Shelf and then SearchEngineLand, MSN has published an eye tracking study which looks at the effects of changes to the search engine results pages (SERPs):
We describe a study that used eye tracking methodologies to explore the effects of changes in the presentation of search results. We found that adding information to the contextual […]

Posted in Web Statistics, Microsoft, Analytics, Usability, MSN | No Comments »

The Difficulties of Web 2.0 Measurement

Wednesday, October 4th, 2006

Are we looking at new metrics for measuring the performance of our Web 2.0 sites?

Posted in Web Statistics, Analytics, Web 2.0 | No Comments »

Track Users’ Mouse Movements with ClickTale

Saturday, July 29th, 2006

ClickTale looks like it could be an interesting new addition to the world of web analytics. The hosted service promises to track all the mouse movements, clicks and scrolls your visitors make.
ClickTale shows you the full story: every mouse movement, every click and every scrolling action. By using ClickTale you will gain insights that will […]

Posted in Tool, Analytics, Usability | No Comments »

New Domain Information Tool

Saturday, July 29th, 2006

ToolURL.com brings together a range of different webmaster tools into one place - you can check your Alexa rank and Google PageRank, see where you rank in the major search engines and link to tools such as URLTrends and SEOMoz’s Page Strength all from a single page.

Posted in SEO, Tool, Analytics | No Comments »

Microsoft Tests Ad Network & Getting Into Analytics?

Thursday, May 4th, 2006

It looks like Microsoft will shortly be lauching a test of its contextual advertising network, according to Jensense.
At the rate they’re moving, they may well be able to steal a march on Yahoo! by launching the product to U.K. publishers before Yahoo! manage to roll out their Publisher Network to people outside the U.S..
Another thing […]

Posted in Advertising, Yahoo!, Microsoft, Analytics | No Comments »


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