Archive for the 'Advertising' Category
Making Money From Your Site
Tuesday, July 12th, 2005
I used to be a regular at Sitepoint and haven’t been over there much recently, but they’ve got a good primer on making money from your content site. The article covers the basics of several revenue streams:
* banner advertising
* pay-per-click ads
* subscriptions
* affiliate links
* text links
For each of these areas the article tells you what […]
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Deciding When & What Ads To Show
Sunday, July 3rd, 2005
There’s an interesting couple of posts up at Problogger discussing when to display ads, considering that many sites will have 2 types of visitor - regular readers and those coming from search engines.
Nicole Simon suggests that you can partly tell the two types of visitor apart by the time it takes for them to […]
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Pay-Per-Call From Miva
Thursday, June 30th, 2005
Miva is planning Pay-Per-Call for the U.K. according to Clickz (via Threadwatch). Nick at Threadwatch says he wants to see Google and Yahoo entering this market. I also think that it will take one of the big 2 or 3 search companies to embrace pay-per-call before it starts to take off.
Only the big names will […]
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More on Pay-Per-Call Advertising
Wednesday, June 22nd, 2005
I wrote about a month ago about Pay-Per-Call failing to excite, but a recent report by the Kelsey Group suggests that the market could swell to $4bn by 2009 (via Threadwatch). As Threadwatch says, this may be slightly optimistic, seeing as it has failed to really take off yet, but who knows?
One of the reasons […]
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New Interactive Ads For Publishers
Monday, June 20th, 2005
Nick at Threadwatch has news of a new type of banner advertising (well, it’s not really a banner ad, but it uses the familiar ad formats). Chikita is launching an interactive conceptual ad service for publishers, which displays price comparisons and specs of products, plus search boxes and other info. From the overview page, it […]
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