Archive for the 'Advertising' Category
Explanation of Pay-Per-Click
Sunday, September 4th, 2005
Yaro at Entrepreneur’s Journey has a good, simply written piece explaining Pay-Per-Click advertising. The article concentrates on the main players (Google AdWords & Yahoo Search Marketing), and shows screenshot examples of where your ads are likely to appear.
Posted in Web, Advertising | 1 Comment »
Google To Broker Print Ads?
Wednesday, August 31st, 2005
CNet is reporting that Google may be about to start selling print ads to it’s AdWords clients.
Although this might sound a little distant from it’s core online business, it makes a lot of sense. I’ve thought for a while that there is room for a sort of “eBay for advertising”, where you can bid for […]
Posted in Web, Advertising | No Comments »
Yahoo vs Google Contextual Ad Revenue
Monday, August 22nd, 2005
There’s a brief article over at WorkBoxers giving a comparison of the revenues they’ve seen by switching to Yahoo Publisher Network from Google AdSense.
The figures posted are quite astounding, with Yahoo paying far more than Google - however, as the post suggests, this is just a small sample over a short period of time - […]
Posted in Web, Advertising | No Comments »
Miva Launches Pay-Per-Call Service
Thursday, August 18th, 2005
BrandRepublic is reporting that Miva (formerly FindWhat & ESpotting) is to launch a pay-per-call service to help businesses without websites and those who prefer phone calls to enter the paid search arena.
The service is to launch on 13th September.
Posted in Web, Advertising | No Comments »
Ask Jeeves To Launch Advertising Network
Monday, August 1st, 2005
Ask Jeeves is, any time now, to launch it’s own advertising network to rival the likes of Google AdWords. There will be plenty of discussion about this amongst the search community, so I’ll just point to a couple of articles that best sum up the information available so far.
* Search Engine Watch talks about some […]
Posted in Advertising | No Comments »
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