Archive for the 'Advertising' Category
Google Maps For Advertising
Tuesday, April 18th, 2006
Google’s brilliant mapping service, Google Maps, has recently added the ability for businesses to add their details to the maps on a Pay-Per Click basis.Local business ads allow you to compete for the 3 sponsored listings places next to the maps, as well as having “a map marker that expands to show additional business details […]
Posted in Advertising, Google, Pay-Per-Click | No Comments »
Yahoo Publisher Network Blog
Monday, April 10th, 2006
The Yahoo Publisher Network team has jumped on the blogging bandwagon to give publishers the latest information on the programme, according to Jensense.
It looks like it will be a good resource for YPN publishers, and hopefully they’ll soon be announcing the opening up of YPN to international publishers. Wishful thinking?
Posted in Advertising, Yahoo! | No Comments »
U.K. Online Adspend Up 66%
Wednesday, March 29th, 2006
If there’s any doubt as to the importance of online advertising in the U.K., then the recent figures published by the Internet Advertising Bureau should dispel those doubts.
Online adspend rose 66% in 2005, to nearly £1.5 billion, and is expected to crash through the £2 billion mark over the next 12 months. Search marketing grew […]
Posted in Web, Advertising | No Comments »
New Ad Units From Yahoo!
Tuesday, January 17th, 2006
There have been some interesting developments concerning Yahoo! ads bought to our attention by Gary Price at SearchEngineWatch and Jensense.
Firstly, Gary reports that Yahoo (I’ll quit with that damned exclamation mark now!) have added a new type of ad unit to some pages on Yahoo Movies. These are similar to the Google Ad Links units, […]
Posted in Advertising, Yahoo! | No Comments »
When Online Advertising Goes Wrong
Friday, January 13th, 2006
Here are some great examples of online advertising going wrong - displaying ads that completely go against the content of the page. In this case, it was two ads for a credit card which talked about card sharks and being eaten alive by interest, tactfully positioned in a news story about a woman being killed […]
Posted in Advertising | No Comments »
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