Archive for the 'Advertising' Category
Yahoo! Panama Roundup
Sunday, October 22nd, 2006
If you’re an advertiser with Yahoo! Search Marketing (YSM), you may be aware that Yahoo! is currently in the process of rolling out its belated upgrade to the YSM system, named Yahoo! Panama (is that a code name or the final product name?).
YSM is in serious need of some renovations, as it sometimes feels like […]
Posted in Advertising, Yahoo!, Pay-Per-Click | No Comments »
UK Online Ad Spend To Reach £2 billion
Wednesday, October 4th, 2006
According to a study by accountants PriceWaterhouseCoopers for the IAB, online ad spend in the UK will reach £2billion by the end of this year.
In doing so, it will reach over 11% of the advertising market and overtake the spend in national newspaper advertising.
Via e-Consultancy.
Posted in Advertising, Marketing | No Comments »
Text Link Ads Calculator
Wednesday, May 24th, 2006
If you’re at a loss as to what price to sell text links on your site for, then Text Link Ads‘ Text Link Ad Calculator might give you a helping hand.
Enter your URL, the category of your site, where the link is to be placed and whether the link will be site-wide or on […]
Posted in Advertising, Tool | No Comments »
Microsoft Tests Ad Network & Getting Into Analytics?
Thursday, May 4th, 2006
It looks like Microsoft will shortly be lauching a test of its contextual advertising network, according to Jensense.
At the rate they’re moving, they may well be able to steal a march on Yahoo! by launching the product to U.K. publishers before Yahoo! manage to roll out their Publisher Network to people outside the U.S..
Another thing […]
Posted in Advertising, Yahoo!, Microsoft, Analytics | No Comments »
Pay-Per-Text
Wednesday, April 19th, 2006
We’ve got Pay-Per-Click, and Pay-Per-Call, so what’s missing? Pay-Per-Text!
Miva have just launched Pay-Per-Text (PPT?) ads through the 118118 telephone directory service.
When 118118 texts a telephone number to a customer, you can now pay to advertise in that text message. You can either show ads when users request your number, or you can have your ads […]
Posted in Advertising | No Comments »
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