New Ad Units From Yahoo!
There have been some interesting developments concerning Yahoo! ads bought to our attention by Gary Price at SearchEngineWatch and Jensense.
Firstly, Gary reports that Yahoo (I’ll quit with that damned exclamation mark now!) have added a new type of ad unit to some pages on Yahoo Movies. These are similar to the Google Ad Links units, but instead of going to another page, clicking on the links (which are categories rather than advertisers themselves) reveals more of the ads below. It also means that visitors can explore more ad categories without reloading the page.
Jensense then has the scoop on interactive and graphical enhanced ad units Yahoo has been using on the CNN website. These include Ad Link style categories, a graphic, and traditional contextual ads. It’s possibly better to take a look at the screenshots to see what this means. They certainly seem to add an extra dimension to the humble text ad.
It’s good to see some innovation going on with contextual advertising, and it’ll be good if these innovations are introduced into the Yahoo Publisher Network, and also if YPN was finally opened up to more publishers (he says jealously). Competition between the contextual ad providers, such as Google, Yahoo and to some extent Chitika should give us web publishers more options for monetizing our websites.
This entry was posted on Tuesday, January 17th, 2006 at 1:55 pm and is filed under Advertising, Yahoo!. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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