Give Your PPC Ads “Authority”
Todd Mintz talks about adding some authority to your Pay Per Click ads in order to increase your Click Through Rate.
In summary, if you’ve had some recent PR from a well recognised industry body, why not try using this in your PPC ads? From Todd’s experience this can greatly improve your CTR.
This entry was posted on Tuesday, April 5th, 2005 at 1:29 am and is filed under Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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