Pay-Per-Click Ads In Email
Miva has launched Miva Mail, the “pay per click email marketing solution”, which allows you to embed their PPC ads into HTML emails.
I guess the biggest problem with these types of ads are getting them to display consistently across the multitude of email clients and web-based email systems, and Miva claim that there ads work on 99% of email clients.
But if you run a newsletter and know a fair percentage of your recipients will be able to view the ads, these might be worth a try. Be careful though, if you’re trying to sell products through your emails, check that your competitors ads aren’t showing up.
This entry was posted on Monday, December 12th, 2005 at 11:48 am and is filed under Email, Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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