Broadcast Email Delivery Rates
Marketing Sherpa reports on a survey of 6 email broadcast companies delivery rates of their own content (HTML emails created by the broadcast companies themselves). The findings show that even their own content only reaches around 80% of recipients, the rest being dragged into spam boxes. The research tested the emails with 15 large ISPs such as Yahoo!, AOL and Hotmail.
The article suggests that to help minimise the chances of your emails being classed as spam, it is worthwhile to check the HTML code is up to scratch (I’ve always been keen on sending plain text email where possible, both to aid in beating spam traps and also ensure the content is readable by all, although HTML emails are obviously more attractive to some), and also where possible run your content through spam filters before sending and tweak the words accordingly.
This entry was posted on Friday, April 22nd, 2005 at 10:26 am and is filed under Email. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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