Search Engine User Demographics & Intentions
MarketingVox is pointing to an Internet Retailer report on search engine user demographics and intentions which makes for interesting reading.
A few brief points:
* Men tend to use Google more than women
* Women prefer Yahoo!, MSN etc
* Portal sites such as AOL, MSN get broader queries, Google gets more complex searches.
This entry was posted on Friday, July 29th, 2005 at 9:40 am and is filed under Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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