Speculation Over Yahoo! Publisher Network Announcement
Speculation is mounting about a possible announcement on the Yahoo! publisher network at a conference in San Jose in a couple of weeks time.
The speakers announced for one of the talks would suggest this might be the case, and I know a lot of people are waiting for information about this “AdSense buster” (alright, maybe not buster, but “friendly competitor”), me included.
Although I’m not sure quite how such a big competitor to AdSense would affect both publishers and advertisers - on the one hand, advertisers will have more choice, it may drive CPC prices down, but this may mean lower returns for publishers, who would also possibly have to choose between either Yahoo! or Google (depending on their terms and conditions).
I know there are already other possibilities in this area already available, but to have someone as big as Yahoo! on board really would up the ante for Google.
This entry was posted on Wednesday, July 27th, 2005 at 2:32 pm and is filed under Web, AdSense. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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