Pay-Per-Click Management Strategies
There’s a good article on SearchEngineGuide concentrating on strategies for pay-per-click campaigns. The areas covered are identifying the maximum cost-per-click (CPC) that you’re willing to pay, identifying and taking advantage of “bid gaps” where you asses whether it’s worth paying the extra to get higher up the ranking or not, and differences in strategies for Google and Overture.
This entry was posted on Wednesday, July 20th, 2005 at 2:33 pm and is filed under Pay-Per-Click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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