Adwords Queries: Using Phone Numbers & Display URL 404s
In my previous post, I mentioned Google’s Film Listings not working - whilst looking into this, I noticed in the sponsored results there was one advertiser cunningly (or not) using a phone number as part of the display URL:
I was under the impression that having phone numbers within Adwords ads was against Google’s terms, although having had a bit of a look around, it appears that some may be allowed. From what I’ve read, it might not be all that effective in any case.
I also tried the display URL, and got a 404 error. Again, isn’t this a bit of an Adwords no-no? The display URL does not have to match the actual landing page URL, and could incude pretty much any text, but I thought it had to resolve to an actual page?
This entry was posted on Monday, August 13th, 2007 at 1:35 pm and is filed under Google, Adwords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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