Miva Gives Up On Pay-Per-Call
It looks like Miva has given up on trying to get Pay-Per-Call advertising off the ground. In an email to advertisers using the system here in the U.K., they say they’ve decided to suspend their pay-per-call product:
As we continue to drive forwards with these new developments we have taken the decision to suspend our Pay-Per-Call product in the UK. This enables us to focus our resources more closely on our Pay-Per-Click product and will help ensure that we continue to lead the way in Pay-Per-Click innovation.
To be honest, this doesn’t come as a complete surprise - in the experience I’ve had of it, it has produced a very low amount of activity. And whilst I do think there is a place for it in SEM, I don’t think search engine users are really ready for it yet - I’ve been saying all along that it’ll only be once Google and Yahoo! start to push it, that it might start to see some interesting results.
This entry was posted on Monday, March 19th, 2007 at 1:00 pm and is filed under Pay-Per-Call. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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