MSN SERP Eye Tracking Study
Via Resource Shelf and then SearchEngineLand, MSN has published an eye tracking study which looks at the effects of changes to the search engine results pages (SERPs):
We describe a study that used eye tracking methodologies to explore the effects of changes in the presentation of search results. We found that adding information to the contextual snippet significantly improved performance for informational tasks but degraded performance for navigational tasks. We discuss possible reasons for this difference and the design implications for the better presentation of search results.
View the study brief, and you can then download the study in PDF format.
This entry was posted on Saturday, January 13th, 2007 at 6:54 am and is filed under Web Statistics, Microsoft, Analytics, Usability, MSN. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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