Calculating ROI for Corporate Blogging
Although corporate blogging is becoming bigger and bigger, it is often difficult to calculate the return on investment on it.
Charlene Li discusses the measurement of ROI for blogs by medium and large size companies by creating a framework. She likens the process to that of measure the ROI on public relations (PR), which itself is, in my opinion, a hugely difficult task, but plays a big part in the marketing of a company.
This entry was posted on Wednesday, October 4th, 2006 at 1:15 pm and is filed under Marketing, Blogging, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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