Finally: Some Pay-Per-Call Results
MarketingSherpa has published some long-awaited results for Pay-Per-Call marketing, although the conclusions made aren’t particularly conclusive.
The one advertiser that they feature has seen conversions of 3.3% for pay-per-call, as opposed to 0.6% for pay-per-click advertising, but the service he provides, nurse recruitment, does seem more suited to dealings over the phone.
In my very limited experience, pay-per-call has been a bit of a disappointment, although this could be as much down to the lack of testing and effort on my part as it is down to being a new marketing channel.
This entry was posted on Wednesday, May 24th, 2006 at 1:21 pm and is filed under Pay-Per-Call, Pay-Per-Click, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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