Five Eye Tracking Studies
I really can’t get enough of eye-tracking studies, and five interesting new studies have recently been published.
The studies looked at the following high-profile sites: electronics store Dixons, their parent company, Currys, top internet retailer Amazon.co.uk, M&S’s site, marksandspencer.com, and record shop HMV’s site.
It’s good to see this technology put to good use on sites other than just search engines, and the results they come up with are often intriuging. It’s just a pity that the technology neede to perform these tests is out-of-reach from the average web developer at the moment.
This entry was posted on Wednesday, May 17th, 2006 at 1:39 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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